brand and rebrand yoinki

Back in 2016 when I created the original logo Yoinki was called Change, however, upon launch the owners found the name to be too generic to be able to get much in the way of SEO traction, and the decision was made to relaunch version 2.0 of the app as Yoinki.

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It was, up until the COVID-19 pandemic, a mobile and cloud software platform offers charities the tools to boost their donation income and find the help they need, offering the ability to process donations, post volunteer positions to the volunteer marketplace, and run fundraising trade lotteries all in the one handy app.

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When switching to Yoinki, the decision was made to move away from the more corporate-focussed, blue and grey palette (which was a mandate in the original brief) and embrace a more disruptive, loud colour palette.