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Positive Sparky

Visual Identity

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I was originally asked by a colleague to critique the logo and visual identity they had been given by another designer as they were unsure of the final product. With the feedback I gave I also provided a very rough design to suggest some alterations that could be made to strengthen the desired design direction. As a result, they asked if I could create a logo concept for them, and while they did not choose to go ahead with it owing to budget constraints, I chose to flesh the project out as I was just really happy with how cleanly the "PS" monogram came out.

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Primary Logo

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Alternate Lockup

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Monogram

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Primary Logo Monochrome

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Alternate Lockup Monochrome

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Monogram Monochrome

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Primary Colours

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Secondary Colours

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Stationary/Promotional

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Van Wrap

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