I was approached by a long time member and coach at the club to create a new visual identity for the club.

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The club was founded in the mid 90's, and so there are a lot of feelings attached to their identity; this meant my goal was really more to evolve the ideas in their current logo and colour palette, honouring that history instead of erasing it completely, and I feel the redesign incorporates all of the element and visual cues of their current look, but in a more refined polished final product.

 

The colour palette was slightly modified and updated to the PMS colour system to ensure seamless colour matching across the various suite of products required for merchandising.