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rebrand oak capital

Oak Capital is the largest project I have taken on to date (admittedly I was doing it 40 hours a week as a salaried employee).


Following the merger of mortgage manager Resicom with private lender/investment firm Oak Capital Mortgage Fund, the company required a ground-up rebrand. The resulting company would be known simply as Oak Capital.

Needless to say, rebranding 2 entire companies worth of documents, collateral and digital presence was an immense task (literally hundreds of individual pieces), however for the most part I was given almost complete freedom to design and implement the way I thought it would work, which made the exercise incredibly enjoyable and the results something I am immensely pleased with. 

You can view the new website here.

I wrote a more in-depth coverage when we announced the rebrand, which you can read here.

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Original Logo

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Primary Logo

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Full Lockup

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Mortgage Fund Alternate

Wholesale Fund Alternate

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Alternate Lockup

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Colour Palette

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Product Guide

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Sales Collateral



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