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visual identity melbourne doughnut expert

I was approached by a long time member and coach at the club to create a new visual identity for the club.

My goal was really more to evolve the ideas in their current logo and colour palette than to erase it completely,

and I feel the redesign incorporates all of the element and visual cues of their current look, but in a more refined

polished final product.


The colour palette was slightly modified and updated to the PMS colour system to ensure seamless colour matching

across the various suite of products required for merchandising.

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Primary Logo

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Colour Palette

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