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rebrand dhf tyres

DHF is a performance car garage in Hallam, VIC. Over the last few years they have built a reputation as one of the top-tier

suspension, wheel and tyre shops in Victoria, and contacted me because they were ready to take the next step.

My goal was to honour their original colour palette but create a modern logo that would feel at home adorning a Formula-D car, or slapped on the windscreen in tuner car culture. The logo is meant to inspire a few different aspects of their business. The forward shear signifies speed and performance, the uniformity and curve in the lettering is modelled after performance coil-over suspension, and when repeated as a background pattern in the darker tone it mimics tyre tread.

*Please note, while the final design ultimately took a different direction (which I also created and you can see here), I felt the below to be a more complete design choice that better filled the brief, and honestly I just liked it more, hence the decision to finish it and include it instead.

DHF Tyres Original.jpg
DHF Background-03.png

Original Logo

DHF Alternate-10.png

Full Lockup

DHF Alternate-11.png

Primary Logo

DHF Alternate-12.png

Secondary Logo

DHF Inverted-12.png
DHF Inverted-13.png

Inverted Logo


Colour Palette-07.png
Colour Palette-08.png
Colour Palette-09.png
Colour Palette-10.png

Primary Colours

Secondary Colours

DHF Cards-05.png
DHF Cards-06.png
DHF Cards-07.png
DHF Alternate-15.png
DHF Alternate-16.png
DHF Alternate-17.png
DHF Alternate-18.png


DHF Alternate-14.png

Windshield Banner

Website Concept

DHF Website-09.png
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