DHF is a performance car garage in Hallam, VIC. Over the last few years they have built a reputation as one of the top-tier suspension, wheel and tyre shops in Victoria, and contacted me because they were ready to take the next step.

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My goal was to honour their original colour palette but create a modern logo that would feel at home adorning a Formula-D car, or slapped on the windscreen in tuner car culture. The logo is meant to inspire a few different aspects of their business. The forward shear signifies speed and performance, the uniformity and curve in the lettering is modelled after performance coil-over suspension, and when repeated as a background pattern in the darker tone it mimics tyre tread.

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*Please note, while the final design ultimately took a different direction (which I also created and you can see here), I felt the below to be a more complete design choice that better filled the brief, and honestly I just liked it more, hence the decision to finish it and include it instead.