ArtshowNow is a cloud-based art show management software. The brief was fairly specific - they wanted a clean, modern, "app-style" logo that would make for an effective app tile on marketplaces. They specifically requested the incorporation of a paintbrush or paint palette, and a bright colour palette.

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I made the conscious decision to have the "a" of the logo be a different style to the "a" in ArtshowNow to avoid having the pictorial mark become part of the wordmark